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Butler Community College
Business, Technology and Workforce Development
Loretta Patterson
Spring 2000

Assertiveness for Managers
Course Outline

Course Description

BA132. Assertiveness for Managers. 1 hour credit. This course takes the student through the cycle of assertiveness being dependent on strong self-confidence, which is based on a positive self-image. Self-image requires an honest appraisal of all personal traits, short comings and failures, as well as achievements. Acceptance of all of our characteristics, or changing the way we perceive these characteristics can be extremely difficult. When the self-examination process is mastered, a new self-image will emerge. This evolution is accompanied by greater self-confidence. If patience is exercised after the self-examination period, the obstacles to assertiveness will seem less threatening and more manageable. The student will explore the components of self-confidence, self-image, and self-examination to reach their objective of becoming more assertive. Specific tools and techniques will be learned to further increase self-confidence that will permit the student to deal effectively with situations on the job.

Required Textbook

Fountain, E. M. and Arthur, D. Getting Assertive, Second Edition. American Management Association. 1980, 1990.

Course Objectives

At the successful completion of this course, the student should be able to:

1. Define assertive behavior

  1. Describe the ten major components of assertive behavior
  2. List the characteristics of assertiveness
  3. Differentiate assertive behavior from other behavior.

2. Explain the socialization process as it relates to assertiveness and self-image

  1. Describe the impact of the socialization process on self-image
  2. Identify positive and restrictive effects of societal standards.

3. Describe your present status in relation to your needs and wants

  1. Prioritize your wants and needs
  2. Assess your strengths and weaknesses relating to job and career
  3. Complete a goal-setting plan.

4. Identify obstacles to assertive behavior

  1. Identify and analyze problems as a whole and as a component
  2. Explain the differences between positive and negative manipulation
  3. Describe obstacles to assertive behavior that are self-generated and perpetuated by others.

5. Define non-verbal behavior

  1. List typical interpretations of body language
  2. Explain the role that appearance plays in assertiveness.

6. List eight ways to gain recognition on the job

  1. Explain how to minimize the risks of assertive behavior
  2. Identify three phases of applying assertiveness to goal setting.

7. Define the three ego states of Transactional Analysis (TA) and describe the three

distinctive types of behavior

  1. Describe how to use assertive behavior in dealing with the boss
  2. Describe how to use assertive behavior in dealing with subordinates.
Topical Outline of Units

1. Assertive behavior

  1. Major components of assertive behavior
  2. Characteristics of assertiveness
  3. Differences of assertive behavior from others behaviors.

2. Self-image

  1. Socialization process
  2. Positive and restrictive effects of societal standards.

3. Self-awareness, your present status

  1. Priorities
  2. Assess your job and career for strengths and weaknesses
  3. Set an immediate goal.

4. Obstacles to assertiveness

  1. Holistic approach
  2. Confronting problems
  3. Behaviors and emotional expressions that are self-generated and/or perpetuated by others.

5. Non-verbal behavior, body language as an assertive tool

  1. Typical interpretations of body language
  2. Conveying assertiveness through appearance.

6. Assertiveness on the job, gaining recognition

  1. The element of risk
  2. Applying assertiveness to goal setting.

7. Assertiveness in work relationships using Transactional Analysis (TA)

  1. Dealing with the Boss
  2. Handling subordinates.

Methods of Instruction

The following teaching/learning activities will assist students to achieve course objectives: lecture, class discussion, group activities, and textbook reading assignments and exercises.

Methods of Evaluation

Methods of evaluation include observation of in-class participation, assignments and a final exam. Grade determination will be based upon attendance, participation, assignments and the final exam.

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